Now here's a clever promotion if I ever saw one! Ties-Necktie.com is now offering "Forever-Knot" Wedding Neckties for the groom along with matching ties for the groomsmen. The idea behind their Forever Knot ties is to "help remind everyone that marriage is supposed to be a once-in-a-lifetime event. They're confident that when "you tie a knot with one of their ties, it is one that will last forever."

The Promise

Now when I first read that, it sounded like the poor guys would never be able to get their ties off, which seems to be a fate worse then death for men. But no--they just promise that the marriage of any groom who wears one of their ties will last until death do you part. And what, you may ask (and rightly so, since about 50% of all U.S. marriages end in divorce,) will Ties-Neckties.com do if your wedded bliss becomes a wedded "miss?" Why, they'll issue a FULL refund, and it's a return policy that doesn't expire and is good "as long as the couple shall live." Their offer doesn't say whether you must have the receipt in order to get the refund.

Personally, I love this idea! It's romantic--and I suspect the percentage of customers who actually apply for a refund will be extraordinarily small for two reasons: neither half of the couple will remember the offer if and when the time comes, and they'll never find the receipt if it turns out they need it.

More Promises to Come?

What a perfect tie-in (pun totally intended!) to their product! The company is actually hoping the idea catches on with other tie sellers--online or in store. Who knows? It may lead to similar deals with other related products out there. I know of a couple of items off the top of my head that would qualify. They just happen to be fabulous wedding favors!

The elegantly presented "We Tied the Knot!" Chrome Bottle Stopper (left) is meaningful, practical and beautiful. And, unlike the fabric of a silk tie, chrome is a longer-lasting, sturdier material. There's also the "We Tied the Knot!" Frosted-Glass Votive Candle, with a clear disk imprinted with "We Tied the Knot!" on the candle. I know some people who know some people at the #1 wedding favors Web site. I'll see what I can do! ;)

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